To CMR or Not To CMR, That Was The Question.

Julian was in a muddle. CMR was all well and good, but how to make sense out of this mess. She and Shael were setting up this new fangled lead management system which promised to keep the sales representatives working efficiently. They were going to increase sales and improve business intelligence if it was the last thing they did. They had been promised a free trial as long as they asked themselves why AIMpromote was changing the way that companies looked at customer relationship management software. This was big bikkies and they couldn’t afford to lose. The next step was to concentrate on lead neglect, which apparently attributed to an estimated 80% of all lost sales. This was a yellow, green and red system to show you where you were at all times and with an additional ‘alert when a lead was ‘neglected’. Boy, this was good stuff. Shael Bradley Cohen slapped Juian on the back and said, “We’re on the way, boyo, we’re on the way.”